Thursday, July 9, 2020
Home Satire A market perspective

A market perspective

Also Read

 

If the BJP were a business and the Congress were a business, the BJP CEO would simply love the Congress CEO. Here’s why.

1. They refuse to learn from their lessons. They get routed, doing the same thing over and over. When the competition does something new – they sit there, run their marketing campaigns on their favourite channels and wait and watch. And then it bombs. And they wonder why.

2. When it bombs, they don’t fire anyone. Indeed the top chap stays there mouthing platitudes and his servile team showers encomiums on him at each failure. Yes, sometimes, they fire a new hire here and there.

3. Actually they don’t wonder why. They believe that the market deserves them and only them – for what great reason nobody knows. But they believe that the market is stupid that they are not buying into their low quality products. They refuse to acknowledge that the competition has better products.

4. Their ad campaigns are focused on why the other one is the worst product – despite people buying it in droves, having a great customer experience; it has nothing about their own product – and it is not even new and improved.

5. They boast of using 70 year old technology – long long long past its sell by date. At each juncture when they get a chance to change the technology – they refuse.

 

6. Their value chain is highly leak prone. Everybody takes a cut – they run a bloated organization but they see no need to change that.

7. They lose market share and they hope that they consumer will come back to them at some point.

8. They hire consultants who tell them that is nothing is wrong with their product- at least not when it matters.

 

9. Their management team is filled with morons (by and large).

10. They keep filing complaints with no basis with regulatory agencies – because they know some lobbyists there – and even with that their complaints are dismissed, yet they persist.

11. Merit does not mean anything in this organization.

12. A small segment of loyalists do buy their product and sometimes they sell it through partnerships, but it is not clear how it will sustain them in the future.

13. For 70 years though, they have survived the vagaries of the marketplace with this model – they delusionally, even arrogantly believe that this model will endure once the competition is vanquished by hubris (the hubris part is partly true). They dont need to do anything different.

14. But year on year, apart from small blips, they have continued to lose market share.

15. There is significant scope for product innovation but they are now trapped in the sunk cost fallacy…

16. Their boss abandons the company at the most crucial of times and does not seem to have any vision.

17. Their latest ad campaign was a huge bomb, but the consultants egged them on till they fell off the cliff.

Meanwhile the competition has learnt all its tricks and traps, but it is also falling into a mold without thinking of the need to reinvent – like all successful people and organizations…that’s a story for another time.

But can you add other points, dear reader?

  Support Us  

OpIndia is not rich like the mainstream media. Even a small contribution by you will help us keep running. Consider making a voluntary payment.

Trending now

Latest News

The Mafia and the anti-Hindu Propaganda; all in the name of Sushant Singh Rajput

Quite interestingly when the impact of underworld on Bollywood is reducing, intellectual terrorism is increasing in various forms.

इत्तेफ़ाक देखिए जिस बोर्ड ने उन्हें टीम में नहीं दी जगह आज उसी बोर्ड के वह प्रेसिडेंट बनें बैठे है; दादा के जन्मदिन पर...

प्रिंस ऑफ कोलकाता से लेकर क्रिकेट के सबसे बड़े पद पर काबिज़ होना; हर मामले में दादा बेजोड़ है। जिनका कोई जोड़ नहीं।

It is need of an hour to adopt post pandemic work culture seriously

Physical and social distancing does not means distancing with your personal virtues of politeness and care.

Corruption in UP Police reaches to new high: Taking lives of their own colleagues for a gangster

The real and rare face of up cops was seen during the wretched night of 2nd and 3rd July, where up police lost its 8 brave policemen in a conspired shootout at Bikru village in Kanpur district.

Arts in pre and post social media era

Looking at students within boxes of science, commerce and arts is highly myopic and to think that Arts students don’t have a bright (read heavy-pocketed) future, at worse, is archaic. Social media has done its part. It’s time to continue the conversations in the real world.

Depression: A curse for society

It is normal to be sad and upset with various events of life however if the feeling of hopelessness is on regular basis, then it is worrisome.

Recently Popular

Maharashtra students unhappy with government’s silence on SSC and HSC syllabus cuts

. With the on-going struggle of the government officials to curb the spread of SARS-COV-2 in containment areas, speculations have arisen that schools and colleges in the state may not open till August or September looking at the pace of the COVID cases rising.

Who killed Sushant?

Initially his suicide was linked with bullying and nepotism. Rhea has been already interrogated in this case. The Mumbai police has already registered a case under professional rivalry and is investigating.

Mocking the mock test

We live in a MOCK world and even the air that we breath is mock air!

Love-hate relationship between the military and social media

Defense news are LEAKED rather than SHARED on Social media. And we've to be cautious!

Striking similarities between the death of Parveen Babi and Sushant Singh Rajput: A mere co-incidence or well planned murders?

Together Rhea and Bhatt’s media statements subtly and cleverly project Sushant as some kind of a nut job like Parveen Babi, another Bhatt conjuring.