Monday, June 1, 2020
Home Opinions First Kumbh Mela, then Holi – Sell your tea and detergent, HUL, quit virtue...

First Kumbh Mela, then Holi – Sell your tea and detergent, HUL, quit virtue signaling

Also Read

Image result for surf excel ad

So Surf Excel released a ‘Holi special’ ad and is met with a mammoth backlash. #BoycottSurfExcel is trending webwide. It’s a crazy situation out there. India is spiraling into the intolerant zone just ahead of elections. Believable! Shameful!

Or is it?


Let’s cough out the pseudo- secularism that gets shoved down our throats every time we are up for a celebration, take a realistic look at what went down in the ad and understand why, at all, has the brand turned a big chunk of its consumers against it. Before we jump into that we need to address a less than viable interpretation here. The ad promotes ‘Love Jihad’, as per some outraged netizens. Ummm… how about a ‘NO’? These are kids.. 5 or 6 years old maybe. Okay 7 at best. What do they even know about love, Jihad is a far cry anyway. If you are pissed at the ad because, ‘it promotes Love Jihad’, don’t.

If not ‘Love Jihad’, then what? Well, everything.

Not very long ago, a former Vice President of SECULAR India had refused the Aarti and turned away from Tilak on the occasion of Vijaya Dashami – as though the touch of it would strip him off his religious sanctity. This was an unabashedly blatant insult toward the revered practices followed by the majority. Mainstream media and their secular representatives defended his action as a personal choice. That their reaction when a Modi or a Yogi refuses to accept the skull cap takes a total different turn, is a fresh debate for another day. Anyway… so, why do I exhume this buried incident today?


Because the repulsive behavior of our former Vice President returns with a roaring resonance in the Surf Excel commercial. It’s Holi, children are jubilantly throwing colors at each other, the air is rainbow-like. And then comes along their feisty little girl challenging these kids to color her. She hops from one balcony to another, keeps daring these kids to throw color till they have no colors left. She challenges as though the colors of Holi pitched at her are bullets of a pallet gun, are meant to injure her; and she is braving them like a knight.

Now I won’t apologize if I appear to be reading a little too much between the lines – because reading between the lines is NECESSARY. I refuse to brush off this conceited attitude as a child’s play because this didn’t come to her naturally. There is an entire team of professionals who conceptualized this condescendence, this arrogance, and put a child in front of the camera so all the intended disrespect gets watered down. Once the Gulal and water colors have exhausted –portrayed as though the kids have run out of armaments – the girl reaches a boy of a different community, offers him a ride on her bike to his prayer venue. A regular child comes to drop a balloon on them but is stopped by another.

These are colors, harmless colors, for the love of God. The kids were not flinging a granite on the white-clad child. What earth would have shattered had his sparklingly white Kurta caught a little Gulal? He would have become unsanitized for his prayer? Kids that young, that innocent don’t throw colors to harass each other; they do it out of love, they derive unadulterated joy out of it. And I was under the impression, Apno ki Khushi mein daag lag jaye to daag ache hain. Isn’t that the case anymore?


Image result for kumbh mela ad hul tea

HUL goofed up miserably, because this is the second time in less than a week that they have exposed their Hindu-phobia. That revolting tea commercial that pronounced the Kumbh Mela as a venue for Hindu children to abandon their aging parents was still fresh in our memories when they chose to slap us with yet another distasteful ad. Truth be told, we are done with these moral, political and social policing right ahead of every celebration. From Sankranti to Dussehra, every Hindu festival is an occasion of virtue-signaling for these corporate houses, and we are not very ecstatic about it. We detest being preached to avoid sweets during Diwali, by the same outlets that put out list of desserts to devour during non-Hindu festivals. Dear Surf Excel. You have a detergent powder to sell. Do that. I am a Hindu; I am, by default, secular.  I do not need you to teach me a virtue I have innately inherited.

PS: We condemn the use of word ‘daag‘ for gulal. Colors of Holi are not blemishes.

- advertisement -

  Support Us  

OpIndia is not rich like the mainstream media. Even a small contribution by you will help us keep running. Consider making a voluntary payment.

Trending now

Latest News

Action with speed and precision: PM Modi Part II

in second term PM Modi is working speedily with precision and for the aspirations of 130 crore Indians.

Regional Benches of Supreme Court in your Homes?

While reluctantly acknowledging that the resort to Videoconferencing by Supreme Court and High Courts may be the need of the hour, at this moment of time, it ought not to stay beyond a minute of its need.

साउथ कोरिया में संघ जरूरी क्यों

मैं विग़त 8 महीनो से साउथ कोरिया में रह रहा हूँ। यहाँ भारतीय लोगों की संख्या क़रीब 13 हज़ार हैं। पर एच॰एस॰एस न होने के आभाव में मैंने महसूस किया है, कि भारतीय लोग संगठित नहीं हैं। और संगठित नहीं होने के कारण लोग अपनी संस्कृति से दूर जा रहे हैं।

Why is China so aggressive?

The Chinese Ox is in the China shop destroying China itself with it's desperate attempts to fool it's citizenry, and one way or other this will not end well for China.

Media: A stain on democracy

if media houses (considered as fourth pillar of democracy) really want to help migrant workers they should have done that and this crisis was got resolved till now, but what they worried for is just only for their so-called "prime time show reports".

पंथ, समाज शास्त्र और अर्थशास्त्र

भारत वो देश है जहाँ सनातन संस्कृति में कई पंथों ने जन्म लिया और लोग अपनी स्व: इच्छा से इनसे जुड़ते गए। क्योंकि सनातन ने ये आज़ादी सभी को हमेशा दी की आप अपने पंथ को व्यक्तिगत तरीके से चुने।

Recently Popular

MNS bares its anti-Hindu fangs

Raj Thackeray’s haphazard attempt to relaunch his party as Hindu outfit has failed, leading to desperation and cheap politics.

साउथ कोरिया में संघ जरूरी क्यों

मैं विग़त 8 महीनो से साउथ कोरिया में रह रहा हूँ। यहाँ भारतीय लोगों की संख्या क़रीब 13 हज़ार हैं। पर एच॰एस॰एस न होने के आभाव में मैंने महसूस किया है, कि भारतीय लोग संगठित नहीं हैं। और संगठित नहीं होने के कारण लोग अपनी संस्कृति से दूर जा रहे हैं।

In conversation with Nehru: On Savarkar’s mercy petitions

This conversation is only an attempt to present the comparative study of jail terms served by both Savarkar and Jawaharlal Nehru.

भगवान श्रीराम का वनवास जो 500 वर्षों के बाद समाप्त हुआ: श्रीराम मंदिर निर्माण की अनंत कथा

अंततः श्रीराम विजयी हुए, भारतवर्ष विजयी हुआ, हिन्दू विजयी हुए और इस संघर्ष में दिए गए सहस्त्रों बलिदान सार्थक हुए।

Ajaz Ashraf, of The Scroll, with his WRONG interpretation about a freedom fighter, says Savarkar justified the idea of rape as a political tool

Savarkar quotes Ravana saying, “What? To abduct and rape the womenfolk of the enemy, do you call it irreligious? It is Parodharmah, the greatest duty!” The actual text quotes in Sanskrit as राक्षसांनां परो; धर्म: परदारा विघर्षणम् However, what the Scroll writer conveniently ignores is “राक्षसांनां”. According to the quoted statement, it’s the duty of a demon/monster.