Perishing Indian traditional artisans and snoozing Government bodies
Traditional Artisans, A section in our society with out which our day-to-day life can be impossible and obsolete. They are the largest workforce sector in India placed only behind Agricultural and Industrial sectors, yet not organised, with no privileges and economically squeezed by various political outfits. Artisan community comprises of skilled and unskilled people who can make/create things from wood, metal, cloth, stone etc using traditional tools. I will highlight the plight of Artisans in India here and the steps taken by me, along with some good Samaritans to make some difference to their hardships.
The traditional artisans in India is facing the following obstacles which triggered a total financial black out and reduction in the work force over a period of last 10 years.
An artisan pay out is not structured or regularized by government and treated the same as labour charges. The work undertaken by an artisan is not labour, but a skilled task, which needs precision and talent. So an artisan payment is as low as a labour and a devalued produce, even though lakhs of people across the globe admire his work. This has led to financial apathy since the same amount is not enough for his basic family needs. The irony is that a furniture showroom owner earns more than a carpenter, thereby the value of the work is being disproportionately distributed where the major profit goes to a mere distributor than creator. I won’t paint this as a capitalistic approach by any one, but definitely not the right way of treating these people. The value of their creation has to go to them on a proportionate way with the distributor. Unfortunately our existing system and the concerned government bodies are least bothered about all these, since they are busy making money through various means.
Artisans are educationally backward class of people because of the first reason and zero support from government agencies. The concerned bodies are hell-bent to give free education and creating jobs for so-called backward casts. Artisan classification is as per their religion and not as per their skills, which made it difficult to organise them for any educational benefits. Education is the back born of a community growth with out which people lack ideas and execution flowcharts for growth and expansion. Even though an artisan has immense creativity for producing a craft but lack of knowledge to compete with an advanced society with wide connectivity. The so-called Multi national companies use this weakness and they use their ability to mint money from these crafts. The artisans treat them like their gods and continue to live under their might still unaware of their own might and creativity. Even their children are not ably supported with education making their future also bleak.
COMMUNITY SUSTAINABILITY AND UNITY
Any community will sustain, if the same is self-reliant and independent. Artisan community is mainly dependent on outside distribution agencies and government bodies for their daily bread thus not-self dependent. The first 2 factors along with a dilapidated structure completely burdened them and the community is over dependent now. This will never allow them to prosper because of exploitation which in turn tuned by the artisans itself because of their helplessness. The strength to imbibe self dependency is not happening, Since they are not united, playing in to the hands of exploiters and their handlers.
You may raise eyebrows with this reason, but this is a major cause for any person to continue with a particular job. Integrity and self-respect derive from Job respect. I can blindly tell you that none of us respect the job of an artisan. We respect and acknowledge a craft brand rather than the craft maker, thereby making young generation of artisans reluctant to take up their traditional jobs. They are not even treating this inherent craftsmanship as a blessing, but curse. If your predecessor is not ready to carry the mantle of craft making, it poses an immediate threat to the community identity. The artisan community is going through this phase now, which has to be rectified . Otherwise we have to import artisans from foreign countries by paying a huge sum of money in the future thereby loosing our craft inherited from our great ancestors.
RAW MATERIALS AND WARE HOUSING
This is the basic aspect of an artisan without which they can’t produce artistic marvels. Procurement of raw materials made difficult by middlemen and politicians by way of monopolization and lobbying. These poor and down trodden people are further arm twisted and made to bent for acquiring raw materials by these antisocial elements ably supported by our bureaucrats. We are living in a country where tribal don’t have rights in forest, but poachers have!! Even if the artisan acquires raw material, ware housing has been a nemesis because of their poor living conditions. I have literally seen artisan houses, sorry huts, where they don’t have a proper roof to sleep, with hungry kids crying around. The most heartbreaking instance for me was an artisan, literally begging us to buy a product to feed his family.
MARKETING AND BRANDING
There are no ways for an uneducated, low-income class artisan to know about marketing and branding advantages. If anybody comes forward to do the same, they churn the artisan again and again to fill their pockets with profit, leaving this community begging for a living.
The above mentioned artisan plights pulled me to start our initiative called UTHHAN-Empowering artisans. I always believed that, if we fight against any discrimination in a creative and strategical way success will follow us. I decided to fight against this injustice in my way, in my style. I clearly understood that this will be a long fight and needs more will power to get on with it. But I wanted to give a try because nothing will change unless there is an uprising. I have seen so many artisan organisations fighting for their rights post independence, but the benefit goes to leaders and not community and they use them for political mileage and benefits. The renowned leaders of artisan community often lead them to secretariats, public places and so on for demanding their rights, but it is often seen that they will get beating from police and not so-called ‘rights’. Governments wont fulfill any demands, if you are not organised and self-dependent. I try to do this instead of verbal jugglery and political marches through UTHHAN.
UTHHAN is a joint initiative between different artisan community organisations led by GERGStore.com, an on-line shopping initiative of GERG(Golden era royal Group) for the financially weaker segment of skilled artisans across India. UTHHAN will be the first initiative in India which pass the profit from the sales of handicraft products through www.gergstore.com, directly to the family who made the product. Project eliminates the role of middlemen and other illegal financial exploitation which kept majority of Indian skilled workers, in dark and never-ending financial agony.
For more info on UTHHAN visit -http://www.gergstore.com/content/10-Uthhan-store
Please remember artisans, when you come across any artisan items and understand that they have to be empowered to upheld our Indian culture!!!
Mr. Leemon Ravi has started his career as a Quality engineer in Siemens after the successful completion of B.E – Mechanical (Gold Medalist) from LBS college of Engineering. He has worked with Ockwen Financial solutions as a Cadd engineer and ICICI bank as a financial officer for a considerable period of time. His association with HDFC bank as a Territory manager has helped him to excel his career as an entrepreneur. As one of the director in PEOPLE GROUP, he successfully associated with many housing projects in and around Bangalore.
With a vast experience of more than 10 years in financial, engineering and housing segments his vision is to revolutionize the GOLDEN ERA ROYAL GROUP(GERG) by infusing and nurturing young and creative minds backed by pioneers in the respective areas.
GOLDEN ERA ROYAL GROUP has started its operations at Bangalore on August 16th 2011 with its construction and development company called GOLDEN ERA PROPERTY PRIVATE LIMITED.Currently GERG is spread in software development,consumer durable,construction,entertainment and financial wings.
Golden era group of companies and initiatives
1)GOLDEN ERA PROPERTY PVT LTD
2)GOLDEN ERA SOFTWARE SOLUTIONS AND CONSULTANCY PVT LTD
3)GOLDEN ERA FINANCIAL SOLUTIONS
4)GOLDEN ERA CONSUMER DURABLES PVT LTD
5)GOLDEN ERA ENTERTAINMENT,RESORTS AND LEISURE PVT LTD
6)GOLDEN ERA PROJECTS INDIA PVT LTD