BSE Building Trademarked: One more Triumph for Mumbai

The iconic building of Phiroze Jeejeebhoy Towers, at Dalal Street, has attained trademark. This is the second building in Mumbai to achieve trademark registration for building the structure before this Taj Place had attained trademark registration.

The building is an exemplary 28 story building which took about ten years to build; it is located on the Dalal Street. After completion of the towers, it was considered to be the tallest building in the country but later lost the charm to other buildings in the city.

Both these buildings are setting examples for other architectural structures by attaining protection under the Trademark Act, 1999.

CEO and Managing Director of the company, Ashishkumar Chauhan stated

“I am delighted and take pride to be associated with BSE. We are glad that the uniqueness of this iconic building that serves as a barometer of Indian economy has been recognised under the Trade Marks Act, 1999 by the Government of India.”

In respect to BSE

BSE was earlier known as Bombay Stock Exchange when established in the year 1875. The group of Stock Brokers started the Company under a Banyan tree. The company was later on named after its late chairman Sir Phiroze Jamshedji Jeejeebhoy.

BSE has played an important role in developing the Indian financial market and gave structure to the economy. BSE is Asia’s first stock exchange and is now the world’s fastest stock exchange.

BSE is also a great platform for trading equities by Small and medium enterprises(MSME). BSE is also due to launch a platform for tech-startups. The company has a global reach with customers present around the globe.

What does trademark registration entail?

For BSE it is a significant milestone as the tower attained trademark registration on July 17th 2018. The towers were initially named as BSE towers but were renamed after its late Chairman Sir Phiroze Jamshedji Jeejeebhoy.

This means that from the time forward publishing BSE building’s picture will require prior approval from the company. A proper framework of the approval procedure is yet to be formed and posted by the BSE authorities; until then the current process will be carried on.

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