How news portals outperform newspapers
News portals have invaded the news space to the point that print is now threatened. How news portals have outdone the conventional information source is subject to investigation.
For long, newspapers have been the primary source for information across regions, countries, age groups and occupations. We rely on print media to stay current on events happening at the local, national and global scale. Equally important is the way print media helps shape public perception of key issues and creates a mindset that brings change. However, newspapers are losing their ground steadily due to the penetration of technology into all spheres of our existence. We no longer wait for the newspaper to arrive to get our daily dose of information, as ETV latest news is readily available on our Smartphones, tabs, and PC through its news portal.
Let’s consider some stats, courtesy MSNBC, to put everything in perspective.
● Adult workers spend more time on news portals vis-à-vis the conventional sources like print and television for accessing news.
● 35% of respondents preferred news web portals while 37% relied on the internet for news.
With the emergence of established news portals, print media is having a hard time to sustain its readership. Let’s examine why:
(Food for the thought, every major newspaper has or plans to have a web news portal.)
News portals are redefining news delivery through all-inclusive content. While the scope of newspapers is limited to text-based content only, the web portals are free to incorporate text, videos, and slideshows as well to create an impact. Remember, human beings are visually oriented, and we will respond better to ETV News Live better rather than reading it.
News on the go:
Our tight schedules don’t permit us to search for news on the internet or going through newspaper pages. News portals come to our rescue, providing us with a time-efficient and easy way to stay current on events that matter. Just click on the news portal app and help yourself to ETV Breaking News from the place and time of your choosing, even when on the go.
There is a sense of immediacy when it comes to accessing the latest ETV News Karnataka. Newspapers usually feature news when it has been covered extensively by the electronic media. On the other end of the spectrum, news portals stream updated information on events as they happen. For instance, you wouldn’t wait for the next edition of the newspaper to know the outcome of an India-Pakistan World Cup match when it’s accessible on news portals.
Web portals typically gather the latest news from various trustworthy resources and cross checks it for authenticity before publishing. Plus, the majority of news portals are operated by large media houses whose reliability is at stake. So, if you think that print is more credible than news web portals for accessing the ETV News Tamil, it’s time to broaden your horizons.
While newspapers cater to a limited number of genres, online portals can spoil you for choices. From politics, economics, business, fashion, automobiles, design, IT, sports and entertainment to any other imaginable genre, the news portals keep you covered. Even regional events are covered extensively in the regional language on ETV News Kannada.
With newspapers, you pay to buy information but news web portals offer information without charging you a penny. Paying for ETV Marathi News does not make sense when you can access it at zero cost. All you need is a gadget and a steady internet connection.
Pranab Bhandari is working in one of India’s fast-growing news network(ETV Bharat) as a content marketing manager. He has expertise in writing about the arts & entertainment industries of India.