Sunday, January 24, 2021
Home Reports Life ends, Maggie goes on

Life ends, Maggie goes on

Also Read

Does it have a bit of magic about it? Is it just the ‘Masala’ of this version of instant noodles that charms our tongue and we go on an unending spree of ingesting Maggie? What else would explain a 4,00,000 tonnes consumption of Maggie in one single year i.e. 2014! [1]Could it be the simplicity of the process of just cracking the noodles bricks before slowly putting them into boiling water and calmly waiting for just over “2 minutes” to see magical aroma enter our nostrils? Since without any second thought obviously the next step is to dip the fork into the bowl of Maggie before anyone else can lay their hands on it!

What explains this phenomenon that has made its place into the Indian food culture that was earlier obsessed with fresh milk and wheat procured from the local farm? Maggie has so seamlessly transited from Switzerland to India. It now looks more at home and more than just a brand, it’s a culture. It has captured the imagination of young and the old, from finding its place in the tiffin of an elementary school going child to pacifying hungry adults living in hostels at two past midnight, from busy working professionals in Multinational Corporations trying to sniff in Maggie over a chat in the short 10-minute break to the helpless senior citizens crying for a meal at home alone, from the rich millennial gulping her daily dose of Maggie lazily sliding down the couch to the hungry beggars on the street eyeing for a few free spoons of it, why has Maggie become the one stop destination for all the hungry stomachs? From the 5-star restaurant innovations like “Magburger”, “Maggiza”, “Magbhel” to the cheap yet lipsmacking street experiments of Tandoori Maggie and Chilly Paneer Maggie, the range and diversity of servers and eaters is too broad, so perhaps we will never know![2]

However, some facts are hard to conceal and even harder to deny! Much to the shock and dismay of its loyal consumer base, in 2015 Nestle’s Maggie was ordered to be tested and it was found to allegedly contain a high lead content. Subsequently, the Food Standard and Safety Authority of India (FSSAI) imposed a nationwide ban on Maggie and the then Health Minister J.P. Nadda and current President of the ruling political party publicly avowed, “There will be no compromise of safety standards.”[3] The senior executives at Nestle had never expected such a strong reaction from the Indian authorities which almost came as a shove down its throat. They claimed innocence over its beloved product which has lasted in the Indian markets for more than three decades. Maggie was removed from the shelves at home, the malls and supermarkets.  While Maggie’s list of ingredients did not find any mention, the test findings exposed the ingredient of Maggie’s “Magic Masala” as containing a chemical flavour enhancer Monosodium Glutamate or MSG.

The future of Maggie in Indian hearts and minds suddenly looked bleak. Time elapsed. Testing authorities changed. Legal battles were settled. Maggie made its comeback. More time elapsed. The issue of unhealthy Maggie culture is not on the backburner anymore. It seems to have completely extinguished. Quite possibly, the unlimited health hazards that come with the semi-cooked Maida or unrefined flour being boiled for a few minutes before entering our mouth is a potential risk liability that will never be ‘realized’. Nutritionists would argue that the Aatta Maggie is no magical cure! In the COVID-19 era, in the fateful 2020, coronavirus pandemic put a halt to everything. We have arrived at a new ‘normal’. Alas, India continues to live on Maggie as its staple diet!


[1] https://fortune.com/longform/nestle-maggi-noodle-crisis/

[2] http://websites.inresto.com/hungryhead/menu.html

[3] https://www.thestar.com/business/2015/06/05/nestl-maggi-brand-instant-noodles-banned-in-india.html

  Support Us  

OpIndia is not rich like the mainstream media. Even a small contribution by you will help us keep running. Consider making a voluntary payment.

Trending now

Latest News

The historic and hopeful January 20, 2021

Let January 20 serve as a stark reminder for the world at large that the democracy may have been halted temporarily but it has returned with greater hope and not fear.

खालसा पंथ की सिरजना के पीछे का ध्येय और गुरु गोबिंद सिंह जी

गुरु गोबिंद सिंह जी द्वारा स्थापित खालसा पंथ और उनकी बलिदानी परंपरा के महात्म्य को समझने के लिए हमें तत्कालीन धार्मिक-सामाजिक-राजनीतिक पृष्ठभूमि और परिस्थितियों पर विचार करना होगा।

कश्मीरी हिन्दूओ का नरसंहार और 31 साल का इंतजार

19 जनवरी 1990 का वो दिन कोई भी कश्मीरी हिन्दू कभी नहीं भूल सकता। 19 जनवरी 1990 का वो दिन न सिर्फ भारत के लिए बल्कि पूरे विश्व के लिए एक काला दिन है।

धार्मिक आतंकवाद

समाज का एक धड़ा है जो कि शकुनि और मंथरा से भी लाखों गुना कपटी और क्रूर है, जो धर्मनिपेक्षता, उदारवादिता और बुद्धिजीविता का नक़ली मुखौटा लगाये आपकी मानकिसकता पर क़ब्ज़ा कर आपके आत्मसम्मान और पहचान को अपंग बनाये बैठा है।

Tale of India’s greatest test victory in Australia

Finally the Indian flag hung around one of the unbreached fortresses at Gabba. The haughtiness which Australians displayed on the field was put down to dust by fearless Indians.

USA is now a constitutional relic & not a republic

All the founders of the US Constitution and even our own framers from the Constituent Assembly must be squirming in their graves, on what is playing out in the US.

Recently Popular

Daredevil of Indian Army: Para SF Major Mohit Sharma’s who became Iftikaar Bhatt to kill terrorists

Such brave souls of Bharat Mata who knows every minute of their life may become the last minute.

गुप्त काल को स्वर्ण युग क्यों कहा जाता है

एक सफल शासन की नींव समुद्रगप्त ने अपने शासनकाल में ही रख दी थी इसीलिए गुप्त सम्राटों का शासन अत्यधिक सफल रहा। साम्राज्य की दृढ़ता शांति और नागरिकों की उन्नति इसके प्रमाण थे।

5 Cases where True Indology exposed Audrey Truschke

Her claims have been busted, but she continues to peddle her agenda

Girija Tickoo murder: Kashmir’s forgotten tragedy

her dead body was found roadside in an extremely horrible condition, the post-mortem reported that she was brutally gang-raped, sodomized, horribly tortured and cut into two halves using a mechanical saw while she was still alive.

सामाजिक भेदभाव: कारण और निवारण

भारत में व्याप्त सामाजिक असामानता केवल एक वर्ग विशेष के साथ जिसे कि दलित कहा जाता है के साथ ही व्यापक रूप से प्रभावी है परंतु आर्थिक असमानता को केवल दलितों में ही व्याप्त नहीं माना जा सकता।