Wednesday, March 3, 2021
Home Reports Life ends, Maggie goes on

Life ends, Maggie goes on

Also Read

Does it have a bit of magic about it? Is it just the ‘Masala’ of this version of instant noodles that charms our tongue and we go on an unending spree of ingesting Maggie? What else would explain a 4,00,000 tonnes consumption of Maggie in one single year i.e. 2014! [1]Could it be the simplicity of the process of just cracking the noodles bricks before slowly putting them into boiling water and calmly waiting for just over “2 minutes” to see magical aroma enter our nostrils? Since without any second thought obviously the next step is to dip the fork into the bowl of Maggie before anyone else can lay their hands on it!

What explains this phenomenon that has made its place into the Indian food culture that was earlier obsessed with fresh milk and wheat procured from the local farm? Maggie has so seamlessly transited from Switzerland to India. It now looks more at home and more than just a brand, it’s a culture. It has captured the imagination of young and the old, from finding its place in the tiffin of an elementary school going child to pacifying hungry adults living in hostels at two past midnight, from busy working professionals in Multinational Corporations trying to sniff in Maggie over a chat in the short 10-minute break to the helpless senior citizens crying for a meal at home alone, from the rich millennial gulping her daily dose of Maggie lazily sliding down the couch to the hungry beggars on the street eyeing for a few free spoons of it, why has Maggie become the one stop destination for all the hungry stomachs? From the 5-star restaurant innovations like “Magburger”, “Maggiza”, “Magbhel” to the cheap yet lipsmacking street experiments of Tandoori Maggie and Chilly Paneer Maggie, the range and diversity of servers and eaters is too broad, so perhaps we will never know![2]

However, some facts are hard to conceal and even harder to deny! Much to the shock and dismay of its loyal consumer base, in 2015 Nestle’s Maggie was ordered to be tested and it was found to allegedly contain a high lead content. Subsequently, the Food Standard and Safety Authority of India (FSSAI) imposed a nationwide ban on Maggie and the then Health Minister J.P. Nadda and current President of the ruling political party publicly avowed, “There will be no compromise of safety standards.”[3] The senior executives at Nestle had never expected such a strong reaction from the Indian authorities which almost came as a shove down its throat. They claimed innocence over its beloved product which has lasted in the Indian markets for more than three decades. Maggie was removed from the shelves at home, the malls and supermarkets.  While Maggie’s list of ingredients did not find any mention, the test findings exposed the ingredient of Maggie’s “Magic Masala” as containing a chemical flavour enhancer Monosodium Glutamate or MSG.

The future of Maggie in Indian hearts and minds suddenly looked bleak. Time elapsed. Testing authorities changed. Legal battles were settled. Maggie made its comeback. More time elapsed. The issue of unhealthy Maggie culture is not on the backburner anymore. It seems to have completely extinguished. Quite possibly, the unlimited health hazards that come with the semi-cooked Maida or unrefined flour being boiled for a few minutes before entering our mouth is a potential risk liability that will never be ‘realized’. Nutritionists would argue that the Aatta Maggie is no magical cure! In the COVID-19 era, in the fateful 2020, coronavirus pandemic put a halt to everything. We have arrived at a new ‘normal’. Alas, India continues to live on Maggie as its staple diet!


[1] https://fortune.com/longform/nestle-maggi-noodle-crisis/

[2] http://websites.inresto.com/hungryhead/menu.html

[3] https://www.thestar.com/business/2015/06/05/nestl-maggi-brand-instant-noodles-banned-in-india.html

  Support Us  

OpIndia is not rich like the mainstream media. Even a small contribution by you will help us keep running. Consider making a voluntary payment.

Trending now

Latest News

Recently Popular

गुप्त काल को स्वर्ण युग क्यों कहा जाता है

एक सफल शासन की नींव समुद्रगप्त ने अपने शासनकाल में ही रख दी थी इसीलिए गुप्त सम्राटों का शासन अत्यधिक सफल रहा। साम्राज्य की दृढ़ता शांति और नागरिकों की उन्नति इसके प्रमाण थे।

सामाजिक भेदभाव: कारण और निवारण

भारत में व्याप्त सामाजिक असामानता केवल एक वर्ग विशेष के साथ जिसे कि दलित कहा जाता है के साथ ही व्यापक रूप से प्रभावी है परंतु आर्थिक असमानता को केवल दलितों में ही व्याप्त नहीं माना जा सकता।

The story of Lord Jagannath and Krishna’s heart

But do we really know the significance of this temple and the story behind the incomplete idols of Lord Jagannath, Lord Balabhadra and Maa Shubhadra?

India’s Stockholm syndrome

The first leaders of independent India committed greater injustice in 60 years than the British or the Islamists in all of history by audaciously ignoring the power to reset the course to the future of the country; the cowards succumbed to selfishness and what I can only ascribe to the Stockholm Syndrome.

वर्ण व्यवस्था और जाति व्यवस्था के मध्य अंतर और हमारे इतिहास के साथ किया गया खिलवाड़

वास्तव में सनातन में जिस वर्ण व्यवस्था की परिकल्पना की गई उसी वर्ण व्यवस्था को छिन्न भिन्न करके समाज में जाति व्यवस्था को स्थापित कर दिया गया। समस्या यह है कि आज वर्ण और जाति को एक समान माना जाता है जिससे समस्या लगातार बढ़ती जा रही है।