Tuesday, May 26, 2020
Home Satire The outrage that was not over the Swachchh Bharat ad featuring Goddess Lakshmi

The outrage that was not over the Swachchh Bharat ad featuring Goddess Lakshmi

Also Read

The ad for the Swachh Bharat campaign which features Kangana Ranaut and other stars, and has a voice-over by Amitabh Bachchan, has become instantly popular on social media. And rightly so. For it combines creativity at its best with a much-needed message—DO NOT LITTER.

But what if the ad didn’t have the this effect on the viewers? What if instead of respecting the message and creativity, Hindus (who worship Lakshmi) felt outraged that the makers of the ad dared to show their goddess riding pillion on a scooter?

 

Below are five things from the ad which Hindus could have claimed as offensive in a universe in which they were actually intolerant:

1. Kangana Ranaut as Lakshmi: There is no directive, ban or shloka against human beings acting as god, but why should we let an opportunity to outrage pass? Besides, new reasons to outrage can always be learnt, copied or created with time.

2. Lakshmi on scooter: In all of classical literature and art Lakshmi is referred to either as being driven in a chariot or riding atop an owl. How dare they show her going around on a scooter?

 

3. Lakshmi walking: Even if the ad-makers couldn’t create a lotus-seat for Lakshmi, they could have at least hired a couple of elephants and made them walk on either side of Kangana Ranaut. The main contention here of course is that the goddess NEVER WALKS. She either sits or travels on her mounts. But never walks.

4. Ad shows devotees of Lakshmi as people creating filth: The very fact that they worship Lakshmi should have put them beyond the scope of criticism. But, the ad clearly implies that those who worship Lakshmi litter their surroundings. This is unacceptable. LAKSHMI IS GREAT and those who worship her are the greatest people. In fact, those who don’t worship her are the ones who need to be rescued and taught lessons in cleanliness.

5. Ad shows that Lakshmi can be contained on a paper: If she can disappear from images, then does that mean that she actually was there?? Do the guys who made the ad really want to say that Lakshmi lives on smoky images in dingy houses and shops?

 

But that is not the case. . .

Sense of humour is not about cracking jokes on others, but about taking jokes on oneself; glad that the Hindus still have it.

- advertisement -

  Support Us  

OpIndia is not rich like the mainstream media. Even a small contribution by you will help us keep running. Consider making a voluntary payment.

Trending now

Latest News

भारतीय भाषाई विविधता पर हावी पश्चिमीकरण और हमारी दुर्बलता

संस्कृत विश्व की पुरातन भाषा है और वर्तमान की सभी भाषाओं की उत्पत्ति इसी भाषा से हुई है किन्तु आज यही संस्कृत भाषा विलोपित होती जा रही है। उससे भी बड़ी विडम्बना यह है कि हम स्वयं अपनी भाषागत परंपरा का पश्चिमीकरण कर रहे हैं। (by @omdwivedi93)

COVID 19- Agonies of Odisha Sarpanches no one is talking about

While the delegation of the collector power to the Sarpanch is being welcomed by all, the mismanagement has put an woe among these people's representatives.

The implications of structural changes brought by Coronavirus – Part 1

Many companies will move towards greater share of employees working from home with a weekly one to two day gathering for team building purposes. The IT industry in India estimates that close to 50 per cent of the country’s 4.3 million IT workers will soon work from home.

Saving the idea of India

Should Mickey (Valmiki) have not been more inclusive and given name Rehman instead of Hanuman and Agatha instead of Agastya? Such bandicoot the wrier was!

Feminism is nice, but why settle for a lesser idea?

Feminism talks about only women, Devi talks about humanity and cares for everyone equally as a compassionate mother (real gender neutrality)

Centre’s Amphan package for West Bengal should be low in ‘cash’, high in ‘kind’

while helping the state, the centre must reduce the cash disbursement as much as possible. The corruption through misappropriation is believed to be directly proportional to the 'cash component' in a package.

Recently Popular

तीन ऐसे लोग जिन्होंने बताया कि पराजय अंत नहीं अपितु आरम्भ है: पढ़िए इन तीन राजनैतिक योद्धाओं की कहानी

ये तीन लोग हैं केंद्रीय मंत्री श्रीमती स्मृति ईरानी, दिल्ली भाजपा के युवा एवं ऊर्जावान नेता एवं समाजसेवी कपिल मिश्रा एवं तजिंदर पाल सिंह बग्गा। इन तीनों की कहानी बड़ी ही रोचक एवं प्रेरणादायी है।

सावधान: सोशल मीडिया का गलत इस्तेमाल कर छात्र-छात्राओं को किया जा रहा गुमराह!

अगर इन्टरनेट पर उपलब्ध जानकारियाँ गलत हो या संस्थाओं से प्रेरित हो तब तो आपका ऐसे संस्थाओं के जाल में फसना निश्चित है और इसका एहसास आपको जब होगा तब तक बहुत देर हो चुकी होगी।

Ayan invasion theory- A myth

What’s shocking to me is that a certain section of India holds up to the AIT and consistently tries to prove it right despite many genetic/ archeological/ historical evidences. Now who is that section that I am referring to ? The “left” of India.

The problem with some of the universities in India.

These liberal scholars, sitting in universities, play a game of psychology in which they repeat same things to the students everyday about a person or ideology and instil in them the same thought process as theirs.

ABVP and RSS volunteers conduct door-to-door screening of residents in Mumbai

Volunteers of ABVP and RSS began door to door screening in slum pockets of Nehru Nagar in Mumbai, equipped with PPE sets and directed by doctors on board, and screened over 500 people in total in the last three days.