The average earning of a craftsmen when compared to that of other fields is very low. Hence, the younger generation is moving to other fields with only the elder craftsmen being left behind.
Artisans are the backbone of India’s non- farming rural economy, engaged in craft production. However, there is a rapid reduction in the number of Indian artisans propelled by loss of market, declining skills, and nonavailability of technological support.
Uthhan comes like a solution for the betterment of artisans. They launched a website and a phone app in different languages as per artisan convenience. This is important for artisans so that more and more customers can be reached in lesser time and can deliver the right handicraft products.