#Babaramdev

This Patanjali case provides an insight into the tactics adopted by a young company to place the brand at the right time and gain a significant market share.

Thanks to our modern studies that makes us lesser humane, most of the businessmen of India has got contaminated by the modern 'culture of capitalism'. Their vulgar expenditure on buying modern luxuries and vulgar lifestyles are blatant evidences of this 'culture'. No wonder, we have developed a hate towards all those who are into business these days.

By going after Baba Ramdev, IMA is running away from competition that he puts up and many times has beaten IMA in their own game of commercialization of world’s most nobel profession.