Companies like MILMA, which fail to adapt and improve, may face the consequence of being forced out of the market. MILMA must on the contrary, embrace competition and enhance their competitiveness to thrive in the marketplace.
According to a garbage audit in Delhi, 36 percent of the total branded plastics collected in a sample of mixed garbage is just "low-recyclable value cups and tetra packs" of Mother Dairy, Amul, etc. brands. A simple buyback scheme would help to great extent.