It could have been on his own merit that there was a Modi wave in 2014 and anti-incumbency that brought him power back then. But now, it is absolutely Chandra Babu Naidu's master stroke that is winning BJP.
The Big Lie strategy has all the hallmarks of a group of people who are inexperienced, at least in the Indian political milieu. Their approach is easy politically, grabs people’s attention, keeps the message simple and gets a lot of media attention.
“Modiji ko jitana hai”, said an elderly lady who could barely walk, while going to register her vote
“We cannot solve the poverty problem but we can definitely make the middle-class poorer,” seems to be the Congress motto this time. Enough to scare the middle-class.