by observing the overall data, one can conclude that non-Muslim votes are divided into Muslim and non-Muslim candidates while Muslim votes are only divided among Muslim candidates.
It can just not be ignored by the BJP that after singing 'vikaas, vikaas aur sirf vikaas' tune for 4.5 years, Modi and BJP had to pull out the 'Mandir Wahin Banayenge' and 'Jai Shri Ram' tunes right ahead of elections.