Behavioural Science

India’s chronic disease burden requires the behavioural science approach

We all need to acknowledge the significant role of health literacy in the coming years and work to counter irrational health behaviours at every…

How effective is ‘nudging’ in resolving public policy issues?

Behavioural science is different from other fields of social sciences, significantly impacting decision-making. It overlaps many areas, including economics, sociology, psychology, and anthropology.