Thursday, November 26, 2020
Home Opinions A detailed analysis of the controversial Tanishq Advert

A detailed analysis of the controversial Tanishq Advert

Also Read

In the beginning, the Hindu daughter-in-law walks out all dressed and accessorized with jewelry, what was she dressed for, work? Did she not know there’s a program or ceremony being held in her house? All that decoration and planning will require at least a day to set up. Was she locked in the room prior to it?

Why did the mother-in-law take her to the kitchen and then gently swerve her towards the outdoor? I mean the outdoor looked more attractive than the kitchen. She wanted to show the recipe of Pulikudi (a customary tamarind drink for married ‘Hindu’ women for their first pregnancy) on the fridge. This seemed like an attempt to show their effort and make sure she sees what the family is doing for her.

Then she asks the mother-in-law; ‘This kind of ceremony doesn’t at all happen in your house. Right?’: Does it mean that they are doing her a favor? Was she married in a Hindu tradition? Obviously, we wouldn’t know those details but one can say it definitely is against the Quran to do so.

To be honest, a Godh Bharai or Hindu baby shower is conducted during a woman’s 7th month of pregnancy and clearly, she looked around her 5th. Maybe so, but she really looked fit for her pregnancy. I surely think they got that wrong. Miranda Kerr gained weight in her pregnancy. Anyway, I digress.

Another important point I would like to raise is that in this ceremony at least for Hindus the mother, sister and other female relatives of the girl are also invited. In fact, that would have given it a more accepting look and feel; a Muslim family accepting the girl’s family too and vice-versa. In this scenario, it looked like the Muslim family decided to bend the rules a little bit just so the daughter-in-law feels a little better from a precarious situation she probably already was in.

I noticed some other quirks that you may think are for art direction purposes and may even offend Muslim households; the mother-in-law wearing such drab clothing looked more like a funeral attire, all the family members wearing beige clothing for a Hindu festival shows much disapproval for it. Yes, before you jump it’s probably a Keralite household and the beige color is tradition, but people forget even on the beige traditional saree there is a red embroidered lining that strikes out.

The daughter-in-law being Hindu didn’t apply Sindoor on her forehead; does that mean she has converted? The mother-in-law could have been wearing a sari to show her solidarity with her instead of a simple salwar kameez. It’s quite impossible that in India any Indian mother would not own a sari of her own regardless of their religion. Also if you look closely at the preparations there is nothing Hindu about it? In Kerala, during Onam, a Muslim household would more or less have the same look and feel as any Hindu household.

I don’t mean to sound chauvinist but generally, in a Muslim house, the father of the house has a leading role. At least a say in most cases, especially if there is a Non-Islamic ceremony being held in his house. Maybe they could have shown a smile from the wretched father who was on the ladder risking his life fixing flowers on the ceiling.

In all honesty, the ad failed because they tried to show that the “Rasm” or ceremony was some sort of a favor to the daughter-in-law. It just might have succeeded if they managed to show that they invited the daughter-in-law’s family, went the full nine yards to show their love for her. But this seemed quite unwanted and disinteresting to all the members of the Muslim family.

At the end, I do hope all hostility settles down and Tanishq realizes advertising is not a joke. The world is run and manipulated by this industry, I’m a part of this industry too. It too requires reforms and order.

  Support Us  

OpIndia is not rich like the mainstream media. Even a small contribution by you will help us keep running. Consider making a voluntary payment.

Trending now

Latest News

संवैधानिक मूल्यों और कर्तव्यों के प्रति जागरुकता आवश्यक

संविधान की अब तक की सफलता एक महान उपलब्धि है किंतु आगामी समय में चुनौतियां भी कम नहीं है आवश्यकता है कि हम संवैधानिक व नैतिक मूल्यों को सहेजें और अपने कर्तव्यों का निर्वहन करें, अन्यथा संविधान हीलियम के बक्से में बंद एक पुरानी पोथी से बढ़कर कुछ नहीं रहेगा।

लव जिहाद अध्यादेश और कॉंग्रेस का विरोध

से तो संघ और विहिप के द्वारा ये मुद्दा अनेक वर्षों से उठाया जा रहा है लेकिन अभी हाल ही के दिनों में ये देश का एक चर्चित मुद्दा बन गया, जब मध्यप्रदेश ने इस पर कानून बनाकर इसे लागू कर दिया तथा सभी भाजपा शासित राज्य इस पर कानून बनाने की प्रक्रिया में है।

Review of Indian democracy by departed leaders

As per the determined demand of highly annoyed departed souls of freedom fighters, who had dreamed that their mother land to be a vibrant global democratic power but as they lately noticed the progress was not to their expectation, the FoN convened a meeting of Working Committee of freedom fighters for review of the progress: A satirical take

The crisis of the Mongol narrative in India

To constantly set our humanity aside and claim that a Turkic-Mongol king was a poet or had courtiers of different religions ignores the victims absolutely, and is a rather horrifying narrative, taking the agency away from these dead sultans who have definitely claimed to affect their cruelty on the basis of their religion.

हिंदूफोबीया ग्रस्त बॉलीवुड और वेब सीरीस

आजकल भारतीय फ़िल्मों में हिंदू देवी देवताओं का, हिंदू धर्मगुरुओं का उपहास बहुत ही सहजता से आ जाता है। कई सिरीज़ में हिंदू बाबा विलेन के किरदार में भी दिखाई देते हैं। कुछ सिरीज़ में ऐसा भी दिखता है कि बॅकग्राउंड में मंत्र बज रहे हैं और कोई हिंदू पंडित हत्या करने जा रहा है या किसी को हत्या का आदेश दे रहा है।

Life ends, Maggie goes on

What explains this phenomenon that has made its place into the Indian food culture that was earlier obsessed with fresh milk and wheat procured from the local farm? Maggie has so seamlessly transited from Switzerland to India.

Recently Popular

गुप्त काल को स्वर्ण युग क्यों कहा जाता है

एक सफल शासन की नींव समुद्रगप्त ने अपने शासनकाल में ही रख दी थी इसीलिए गुप्त सम्राटों का शासन अत्यधिक सफल रहा। साम्राज्य की दृढ़ता शांति और नागरिकों की उन्नति इसके प्रमाण थे।

सामाजिक भेदभाव: कारण और निवारण

भारत में व्याप्त सामाजिक असामानता केवल एक वर्ग विशेष के साथ जिसे कि दलित कहा जाता है के साथ ही व्यापक रूप से प्रभावी है परंतु आर्थिक असमानता को केवल दलितों में ही व्याप्त नहीं माना जा सकता।

The story of Lord Jagannath and Krishna’s heart

But do we really know the significance of this temple and the story behind the incomplete idols of Lord Jagannath, Lord Balabhadra and Maa Shubhadra?

Daredevil of Indian Army: Para SF Major Mohit Sharma’s who became Iftikaar Bhatt to kill terrorists

Such brave souls of Bharat Mata who knows every minute of their life may become the last minute.

Did Dr B.R really made the Indian Constitution? Why is this so hyped about in India?

Dr B. R. Ambedkar in his concluding speech in constituent assembly on 25 November 1949 stated that:- The credit that is given to me does not really belong to me. It belongs partly to Sir B.N. Rau the Constitutional Advisor to the Constituent Assembly who prepared a rough draft of the Constitution for the consideration of Drafting Committee.